The road leading to big success looked pretty straight, except for a couple of hills and mountains ahead. But now it appears that you are on a bicycle. In many different and colorful hats. Juggling plastic and glass balls but also trying to see your way ahead and talk to people around you at the same time. Feels like a fever dream, right? No, this is reality for many self-employed people.
Different industries require a different approach and flexibility, of course, but nevertheless the amount of work stays mostly the same. You are responsible for everything in your business. Those hats are a variety of positions you fill: marketer, videographer, designer, writer, accountant. Juggling balls of plastic and glass represent tasks and responsibilities. Sometimes they grow in size and volume so fast that they have a tendency to fall from our hands and shatter (or jump back up). Work becomes life and life becomes never-ending work, if we let it consume us.
The world of business is confusing, I agree, but I think sometimes we are the ones to overcomplicate things. People see the world differently, some look at it top to bottom, some left to right, some go from details to the bigger picture. What makes it difficult is that we lose the sense of clarity and purpose. Why did you go solo in the first place? What did you want to achieve? Who are you working for and what problem do you solve?
We ride this bicycle so fast that the world around becomes blurry. We want to get to the destination so quickly that we forget what is actually important. If you stop for a minute and just think. Answer those questions one more time. Why? What? For whom? Then it becomes clear.
If you want to go further, then try to look at your bicycle and evaluate it critically:
Creating your business workflows from scratch requires immense emotional, psychological, and physical capacity. Maintaining them adds another layer of difficulty. I believe that software should help people run their business, not throw another burden on them.
You have already done the hardest part: left employment, built an independent practice, found clients, and established your business. That is already remarkable, and should make you proud of yourself.
The mass shift toward independent work is a healthy process of taking back control of your life. When corporate employment no longer keeps its promises, betting on your own skills and intellect is the wisest move you can make.
You deserve a workspace that doesn't just stay out of your way, but provides clarity, protects your energy, and lets you focus on the very work that made you set sail into open waters in the first place.