About me
Builder, founder, curious person. Based in Tel Aviv.
I’ve always been drawn to two things: understanding how systems work and building better ones.
That curiosity led me through a degree in International Business, years managing enterprise IT projects, and ultimately to full-stack development. Rather than changing tracks, each step simply deepened the same core pursuit.
Today, I’m building SimpleMark Studio - one home for your whole business. It brings your client onboarding, projects, marketing, and finances together in one place. Everything inside is fully connected, so when you enter information once, the system already knows how your clients, money, and projects fit together. It’s the platform I built because I needed it to exist.
Outside of software, I write about execution and systems design, work on hands-on creative projects, and explore life in the city.
If any of this resonates, I’d love to connect.